The Purpose of the Campaign
The #TalkDonation media campaign’s purpose is to save lives in the African American community. Increasing the number of African Americans registered in the Twin Cities as organ, eye and tissue donors can save lives.
Although organs are not matched according to race/ethnicity, and people of different races frequently match one another, all individuals waiting for an organ transplant will have a better chance of receiving one if there are large numbers of donors from their racial/ethnic background. This is because compatible blood types and tissue markers—critical qualities for donor/recipient matching—are more likely to be found among members of the same ethnicity. A greater diversity of donors may potentially increase access to transplantation for everyone.